hey, i'm matthew 👋 

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glad you're here! keep reading 👇 for more about what i'm working on, or say hi on twitter!

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currently building: 

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• North End Creative —  We help Seed to Series A startups define & distribute narratives that drive revenue, partnerships, and unlock organic growth. Reach out to learn more. Past clients: dtc, ecomm, b2b crypto SaaS, health + wellness, and other agencies. 

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       In practice, that means we build and scale GTM content strategies across channels, so you can find what converts—then double down.

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• Burn the Boats — (Bi)weekly deep dives on founders tackling some of the hardest, most complex problems in frontier tech, biotech, defense, hardware, climate, and more. Published on X. Recent features: Fil Aronshtein, Malory McLemore, Ian Villa, and more. 

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• Interlude Studio — For founders + funds. Raise more, on better terms. Services include: brand identity, positioning, and strategy. Tone + voice; web design + dev; copywriting, content, and narrative. Get in touch on Twitter or via email :) 

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past lives include: 

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• gtm @ eco — writing, editing, sales, customer support, and all things growth / marketing / ops 

• content lead @ slope agency — worked with tons of clients, in tons of verticals (ecomm, dtc, saas, crypto, etc.)

• head of content @ abacus growth — built this with some of my best friends, while still in college. acquired by slope in august '21

• Philosophy, Political Science, and Economics @ UPenn — plus rowing for Penn Crew 

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other adventures: 

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• wildland firefighting @ USFS — spent time in college on a handcrew fighting wildfires out in CA.

• commercial salmon fishing in Alaska — worked a summer as a deckhand on a salmon fishing boat, then hitchhiked around the state.

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i'm always active on X (@matthewjgood_) or reach out via email: matthew@northendstudio.com